Privacy policy
Last updated: October 14, 2024
This Privacy Policy describes how Perro Collective (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from perro-collective.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details, such as your name, address, phone number, and email.
- Order information, such as your billing and shipping addresses, payment confirmation, email address, and phone number.
- Account information, including your username, password, and security questions.
- Customer support information, such as messages sent through the Services.
Some features of the Services may require you to provide certain information. Not providing this information may limit your access to those features.
Information We Collect about Your Usage
We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include:
- Device and browser information
- Network connection details
- IP address
- User interactions with the Services
Information We Obtain from Third Parties
We may also collect information from third parties, such as:
- Vendors and service providers (e.g., Shopify, payment processors)
- Online tracking technologies (e.g., Facebook Pixel and similar tracking mechanisms)
Any information we obtain from third parties will be treated according to this Privacy Policy.
Use of Facebook Pixel
We use the Facebook Pixel to gather data about your activity on our Site, including:
- Pages viewed
- Actions taken (e.g., purchases, adding to cart)
- Interactions like clicks and scroll behavior
This data helps us improve our advertising efforts by showing targeted ads on platforms like Facebook and Instagram. It also helps us measure the effectiveness of our marketing campaigns.
Sharing Data with Third Parties (Maximon API)
We may share certain data collected via the Facebook Pixel with third-party services like Maximon API, which assists us in analyzing user behavior and improving our marketing efforts. The data shared may include:
- Device and browser information
- IP addresses
- User interactions on our Site
The data is shared only as needed for marketing or analytics purposes, and the third parties are required to comply with data protection laws, including GDPR.
Legal Basis for Data Processing
We process your data on the following legal bases:
- Consent: When you accept cookies or provide your personal information, you consent to our data collection and use practices.
- Legitimate Interest: We may process data to enhance user experience, protect security, and optimize marketing, as permitted by Article 6(1)(f) of the GDPR.
Your Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have the following rights:
- Access: Request access to the personal data we hold about you.
- Correction: Request that we correct inaccurate or incomplete personal data.
- Erasure: Request deletion of your personal data under certain circumstances.
- Restriction: Ask us to limit the processing of your personal data in specific situations.
- Portability: Request a copy of your data and transfer it to another service provider.
- Withdraw Consent: Revoke your consent for data collection and processing at any time.
To exercise any of these rights, please contact us using the details provided below.
Cookies and Tracking Technologies
We use Cookies and similar technologies on our Site to collect data, run analytics, and personalize your experience. You can control the use of cookies through your browser settings, but doing so may affect your use of certain features on the Site.
More information about cookies and how Shopify uses them can be found at Shopify’s Cookie Policy.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to provide the Services, process payments, fulfill orders, and manage your account.
- Marketing and Advertising: We may use your personal information for marketing purposes, such as sending promotional emails or showing ads on other websites.
- Security and Fraud Prevention: We use your personal information to detect fraudulent activities and protect the integrity of the Site.
- Service Improvement and Communication: We use your personal information to provide customer support and improve our Services.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate purposes, or other reasons, including:
- Vendors and service providers (e.g., Shopify, payment processors, fulfillment partners)
- Business and marketing partners
- Affiliates within our corporate group
- When required by law or for legal proceedings
Third Party Websites and Links
Our Site may provide links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their policies.
Children's Data
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us to request its deletion.
Security and Retention of Your Information
We take appropriate security measures to protect your personal information, but no method of transmission over the internet is completely secure. We retain personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
International Users
If you are located outside of Europe, your personal information may be transferred, stored, and processed in a country that may not provide the same level of protection as your home country. For EEA residents, we rely on the European Commission’s Standard Contractual Clauses for data transfers.
Contact Us
If you have any questions about our privacy practices or wish to exercise your rights, please contact us at:
Email: hi@perro-collective.com
Address: Carrer del Perelló 56, Planta Baja 1; Y7088345N, Barcelona, 08005, ES
For data protection laws, we are the data controller of your personal information.